Some fifty years ago, I wrote a column for the local newspaper on Heartless Capitalism to run on Valentine’s day. Faculty in the economics department at Clemson University took turns writing columns once a week. I told Russell, our coordinator, that I would like to write a column for Valentine’s Day with the title Heartless Capitalism. “What’s it about?” he asked. “I don’t know yet, ”I replied. It turned out endorse a popular theme in political economy of that era, presaging Ronald Reagan as well as the movie Wall street in which Gordon Gecko proclaims that greed is good.
My argument was based on the basic focus of economics, efficiency. In a world of scarce resources and unlimited wants, economists bow at the altar of efficiency.Efficiency means accomplishing the most (output, enjoyment, satisfaction, etc.) our of our available resources OR spending the smallest amount of resources in order to achieve a given outcome. We taught our students that the goals of microeconomics were efficiency, equity, and freedom, but really only efficiency mattered, We could demonstrate how efficiency was attained with graphs and equations.
Efficiency is not really a goal, more a way of attaining a goal, which is MORE—economic growth.Moreover, efficiency depends on greed as a motivator.. One way to be more efficient—to get more “stuff” out of your available inputs—is to use relatively more of resources that are abundant and less of the resources that are scarce., because abundant resources are cheap and scarce resources are expensive When land is scarce, we cultivate by methods that focus on yields per acre. When copper is scarce, we substitute other materials. when capital is scarce we use less capital and more labor. And so on. You get the picture. That is how economist’s explain the statement that greed is good. If greed is abundant and altruism is scarce, why not harness the abundant resource of greed to produce more output or produce it at lower cost?
“Greed is good” became the mantra of many economists as way to create and sustain economic growth. Greed is good weas a necessary condition for the implied goal, more is better. I never went that far. I had read Schumacher’s Small is Beautiful (!973). Much latter, I read Alan Blinder’s 1990 book hard Heads, Soft Hearts in which he argued that the Republicans were the party of hard heads, hard hearts and the Democrats were the party of soft heads, soft hearts, What we really needed was hard heads, soft hearts. Efficiency is about hard heads. Equity about soft heads, caring about others, compassion, or altruism. Greed is a powerful motivator, but altruism needs to keep it in check.
Both greed and altruism are learned attitudes, embedded in the culture in which one is raised. Like so many dimensions of life, greed and altruism are not either-or but rather both-and. Greed makes us wealthy. Altruism makes us us better persons and provides us with a world that is more safe, pleasant, and sustainable than greed alone can create.. Greed begets material wealth but at a high unaccounted cost in terms of social relations, equity, and the earth.
As you celebrate this holiday of the heart, listen to both head and heart as you navigate your balance between work and play, being and becoming, giving and getting, earning and caring. Your bottom line needs to be aligned with your lifeline.
